ePlay Digital Inc. is an award-winning real-time 3D (RT3D) and Augmented Reality (AR) sports content and game creator, as well as a metaverse publisher. The company's platform utilizes Artificial Intelligence (AI) to develop the Klocked Sports World metaverse for sports and mass participation events.
The company needed to conduct an audit of the evolution of one of their projects. Klocked is an Augmented Reality (AR) fitness tracking app that was released but encountered several issues in user experience. The primary objective was to audit the current production version to provide a plan for future enhancements.
Our focus was to identify key user journeys and map them out, along with evaluating the current design, including layout, navigation, and visual elements. Once this was completed, we conducted usability testing using low-fidelity prototypes to gather feedback from users and stakeholders.
This feedback guided us in transitioning to high-fidelity design to present the final enhancements.
After an intense and immersive experience using the app, we were able to come up with a well-formulated plan and design to discuss with CEO Trevor Doerksen. Using real data through user feedback and our own, and having set weekly reviews to show progress, we not only improved the app but also proposed new features for its future.
Our audit provided valuable insights that led to an implementation plan for future enhancements. These changes have positively impacted the app's usability and engagement.